Our Mission

Mission statement - PureXtracts

“Helping you feel good from inside-out”

PureXtracts was founded in London in 2018 by husband-and-wife team Ankur and Nitika, driven by a shared passion for natural wellness.

What began as a small home-grown venture- researching, testing and selling products at a small scale- has grown into a global brand trusted by over 250,000 customers across more than 40 countries.

From the beginning, the vision was simple: to create natural products that are pure, effective, and supported by science. Our products are truly unique - you won't find anything else like them anywhere in the world.

Today, PureXtracts continues to combine the power of botanicals with modern scientific understanding to support healthier lifestyles.

Founders- Nitika & Ankur

Financial Times Award- 2 years in a row!

🏆We are honoured to be awarded by Financial times as 72nd fastest growing company  in Europe (there are over 30 million companies in Europe!) in their 2026 ranking table.

We’re also:
• #20 in the UK
• #2 in UK eCommerce
• #6 in Europe eCommerce

In 2025, we were ranked #50th, which means we’ve now made the Financial Times top 100 two years running.

Out of more than 30 million companies across Europe, only 1,000 make the list each year… only a small minority return the following year. Even rare few stay in the Top 100.

For a founder-led business built without outside investment, this recognition reflects the trust our customers place in our products.

To everyone who supports PureXtracts, thank you!🙏

PureXtracts by the Numbers

250,000+ Customers

Worldwide!

40+ Countries

Sold to over 40+ countries from the UK

Top 100 in Europe

Fastest Growing Company in Europe (Financial Times ranking 2025, 2026)

95%+ customers

Recommend us to their friends & family

Our Core Values

100% Natural Always - PureXtracts
Innovation & Sustainability - PureXtracts
One Family - PureXtracts
Happy Customers - PureXtracts

Customer Reviews